About

Peer operators.
Built for salon owners.

Chairward is Salon Ops for owners who want clear staff promotions, Owner Pulse, team messaging, and People performance — without another binder or an on-site visit. Direct. Calm. Product-led. Remote nationwide.

Chairward operating partners

We’ve run our own floor.

Chairward is how we support other owners — and their managers and staff — with systems, direction, and rhythm monthly. Sophisticated, effortless, cohesive. Consulting practice. Experience is the credibility.

Derek and Kim built a place to make their ideas real — for guests and for the team. Derek has been on the management side of the industry for 18 years. Kim started in an apprenticeship and worked her way up through craft.

Both driven. Both passionate about the industry. They know what it takes to run a thriving floor — and a workplace people want to stay in.

Chairward is the consulting practice that came next: support Salon Ops monthly — clear promotions, Owner Pulse, messaging, People performance, Weekly Focus, Training, Closing Care — so owners lead from one home that’s easy to live with.

Like Michael E. Gerber’s E-Myth: the technician who built the salon still needs the business side. That’s the gap Chairward fills — calmly, with real numbers and clear paths.

Derek Lucas

Operating partner

Essentials, Complete, Enterprise plans, Weekly Focus, KPI packs, trend charts, rule-based recommendations, Team Login, leadership direction. Speaks as a peer — digs the numbers with you, educates on structure, and hands you a simple deploy plan.

Kim Lucas

Craft & training

Education and structure for the team — training paths, curriculum, and skill development across tracks, so craft shows up on the ticket — delivered remotely through the dashboard and coaching.

Craft & Training

When building the next team is the gap.

Kim brings curriculum and craft support so skill shows up on the ticket — paired with the Owner dashboard’s recommendations and Team Login.

When

New hires need a clear path from first day to confident, promotable staff. We help scope that path around your standards.

What

Two paths that stick: new to the chair, or experienced hires learning this salon’s rhythm — milestones and follow-through, not a one-off demo day.

Promise

Systems. Direction. Rhythm.

A clear monthly operating rhythm in one dashboard. Systems in place. Leadership with clear direction. Numbers that surface early. Weekly Focus. We support salon owners — and multi-location groups — with Essentials, Complete, and Enterprise plans — daily updates, full salon ops with history, trends, rule-based recommendations, and Team Login. Sophisticated support that’s easy to live with.

Who it’s for

  • Commission / W-2 ownersIndependent and small multi-location hair salons.
  • Salons & teams across the U.S.Any size, any revenue. Leading from the chair or from the office — Chairward stays remote.
  • Want operating rhythmSystems, leadership, and the right tier outcome — not reinventing it every Monday.
  • Will share the numbersBooking, salon software, and bank categories.

Who it’s not for

  • Pure booth landlordsOptimizing rent collection isn’t the work.
  • Med spas / aesthetics hybridsDifferent unit economics.
  • Not a vibe-only shopWe work the real operating picture — service mix, capacity, card fees — not just mood boards.
  • Ultra-large chainsWrong scale if you already have in-house finance.

Full Approach

Software connected. Numbers clear. Plan in hand.

01

Remote consulting

Software-first by design — clear conversation, screen-share, and a live dashboard for the person who leads the salon.

02

Know the salon

Connect the salon software and see how people, systems, and numbers fit together. Complete turns that operating picture into clear next moves.

03

Educate the structure

Help you quickly understand the dashboard, the signals, and the tier that fits — so direction has a live home.

04

Easy plan to deploy

Clear next steps. Not overwhelming, confusing, or messy. Rhythm you can keep.

Voice

Short lines. Quiet confidence.

  • Direct, calm, systems-first
  • Salon-fluentChairs, backbar, ladders, weekly focus, guest handoff.
  • No hype. No shame.
  • Peer who lived the floorOperating work — not guru theater.

Complete starts with one email.

Tell us your software. We’ll lock promotions, Pulse, messaging, and People — Essentials, Complete, or Enterprise.

Try it now